#SunoSunaoWithMD was initiated as an engagement activity to start a conversation with the fans on social media. The objective of #SunoSunaoWithMD was to create a recall value of Madhuri Dixit's old songs. An announcement tweet was shared on Twitter mentioning the time of the activity. The tweet was followed by the main activity where Madhuri Dixit engaged with fans and shared a few memories of how the hook step became so popular, people in the theatres demanded to see the song again before the movie could continue, shooting with a real crowd of 1000 people.

She later asked her fans to share their memories and responded to a few fans. The conversation was wrapped with a message of staying safe and staying indoor.

Fans were excited to talk to Madhuri Dixit and the activity garnered a positive response. Several PR portals were thrilled to know about this fun incident & it helped in sparking a conversation. The total impressions received on the tweets crossed 300K. The potential reach of the hashtag #SunoSunaoWithMD touched 18 Million.