During this unprecedented time, people are experiencing many emotions. To keep them away from negative thoughts and help them pass the quarantine with calm and sanity, an engagement activity was initiated on Kajol’s Twitter account. A thread of tips on how to spend time during the quarantine was shared on Twitter in synch with Kajol's photos. The aim was to share positive vibes and to maintain sanity during this challenging time. The thread included tips like spending time with family & loved ones, reading or finding new hobbies, video calling friends etc.

The activity was very well received by fans and garnered a positive response. The thread received coverage in 75 portals including IANS, The times of India, Hindustan Times & Free Press Journal.

The thread created a total engagement of around 300K.