As the world is facing a lockdown due to the COVID19 pandemic, #FriendlyRemindersWithBosch was initiated to help people with little reminders to maintain and keep going on with their household chores/duties.
As the campaign majorly focused on the quarantine and what to do during the phase, a series of posts were shared in the form of reminders like cleaning the house, Sunday brunch cooking, laundry day etc. Products were subtly and creatively integrated into the creatives taking the minimalistic approach.
- Cleaning day (to promote dishwasher, etc.)
- Friday night dinner (to promote cooking range)
- Laundry day (to promote dryers and washing machine)
- Summer hydration (to promote juicer)
The campaign garnered a positive response on social media platforms.