Featuring the Hyundai Mobis Genuine Parts and Accessories, a fresh approach was used to generate engagement on social media. Various parts and accessories were showcased on different templates connecting with different types of personalities. Each part was given a name describing its personality as well as its feature. The posts garnered a good response on social media platforms with a total reach of 8,154 on Facebook, 10,675 on Instagram and 4,057 impressions on Twitter.