Leveraging the comic father-daughter relationship in the film, content ideas and copies were created in a similar approach to create curiosity and generate interest among the audience. As visuals are more attention gaining than text, the creatives were kept simple and minimalistic. As the trailer created a buzz around the characters and their impactful acting skill set, the promotional content was created to keep the impact alive. To create a buzz before the trailer launch Irfan Khan's heartfelt message was released. The trailer garnered 30 million+ views and became the most-watched video in 24 hours. Milestone posts, trailer cuts and reviews were used as sustenance posts. For the heartwarming song 'Ek Zindagi', build up post was created along with Ek Zindagi, Sau Khwahishein Contest. The song tapped 10 million+ views in 24 hours and became the most viewed video on YouTube in 24 hours. 'Kudi Nu Nachne De' featuring Radhika Madan, Anushka Sharma, Alia Bhatt, Katrina Kaif, Kriti Sanon, Jahnvi Kapoor, Ananya Panday and Kiara Advani became the most trending song of the film. The build-up plan for the song included launching snippets of all the actresses featured in the song, the first snippet showcased their own parts and the second one featuring the overall song with the message of “Sharing love for #AngreziMedium #WatchThisSpace”. The song garnered 12 million+ views in less than 12 hours and 17 million+ views in 24 hours. #KudiNuNachneDe dance challenge became popular on TikTok and Instagram. The traction blossomed with 35 million+ views by the end of the month. Kareena Kapor Khan was kept in focus to promote the soulful song 'Ladki' from the film. The song tracked well with 8 million+ views.