During the lockdown, to cheer up their fans many celebrities posted videos of doing household chores. Grabbing the opportunity to spa rk up a conversation with some of the big names from the entertainment industry like Katrina Kaif, Riteish Deshmukh, Kartik Aryan, Ritviz to name a few, quirky replies were curated to immediately introduce Bosch Dishwasher. The same approach was taken for the leading OTT platforms, Netflix, and content publisher ScoopWhoop when they shared content related to handwashing utensils. The Bosch Dishwasher was introduced to them as their helping friend.

Nothing grabs eyeballs better than a quirky content, and with such conversations, brand moments were created.