Hyundai decided to make Mother’s Day special by not just focusing on her love, but also on her toughness through the #ToughLove campaign. They launched a video highlighting how mothers show their care while being tough with their kids.
We made sure that the video went viral on social media. Below are the success parameters we got to!
Success through Hyundai India’s official SNS:
The potential reach of the hashtag, #ToughLove is 21.22 Million.
We reached out to 22.5 Million users with a total of 8.3 Million on Facebook.
With a total of 1.03 Million impressions on Twitter, we had 1,000+ Retweets.
We reached out to our TG on YouTube as well, thereafter generating a total of 3.5 Million views along with a flourishing engagement.
We had famous personalities like Mandira Bedi tweeting and sharing our video content.
The video content was further popularised by PR outreach through Afaqs, ET etc.
We also had the video floating across social communities like The Logical Indian and Scoop Whoop.
The video was featured on the list of top and most viewed YouTube videos of the month by communities like Campaign India & Unmetric.