The God of Cricket may have retired, but his fans haven’t. Here’s how we contributed to the digital score of Sachin: A Billion Dreams!

#DilSeSachin Contest

People love Sachin, and there are some who even worship him. In an attempt to find his true fans, we executed an activity called #DilSeSachin contest.

• For 10 days straight we asked 10 questions on Twitter about the master-blaster, Sachin Tendulkar.

• The questions revolved not only around his cricketing career, but also his journey from being a young mischievous boy to becoming the inspiration of billions.

• Through this Twitter Q&A we were able to generate good engagement that helped create the necessary buzz around the movie.

#100Days100Centuries

He loved the game and moreover, he left no stones unturned to make sure that the Indian cricket team emerged victorious.

• We executed a campaign celebrating Sachin Tendulkar’s 100 centuries.

• Each day for 100 days straight, till a day before the release, we rolled out updates showcasing details about his first hundred centuries.

#SachinSachin

The moment you start talking about Sachin Tendulkar, the ‘Sachin… Sachin!!!’ chant starts playing at the back of your mind.

• Keeping this in mind we executed a fun activity where we asked fans to share their version of the ‘Sachin… Sachin!!!’ chant with us.

• The motive was to get the fans excited for the release, and in no time fans flocked on social properties and shared their chants with us.

• This also helped a great deal in spreading the positive word of mouth about ‘Sachin: A Billion Dreams’.