Marjaavaan has massy and rousing dialogues, therefore, to generate curiosity amongst the audience, bytes of Riteish Deshmukh and Sidharth Malhotra having a banter were recorded. The trailer received a positive response. Dialogue cards and trailer reviews were pushed on social media to keep the buzz going. For the music launch, the first song of the film “Tum Hi Aana” by Arijit Singh was launched as the love ballad of the year. The song trended on YouTube and crossed 75 million views. The song “Ek Toh Kum Zindagani” featuring Nora Fatehi became the most viewed song for 24 hours with 81 million views. Similarly, “Thodi Jagah”, “Haiya Ho”, “Kinna Sona” and “Raghupati Raghav Raja Ram” were promoted on social media which created buzz, and a positive response was received.