The story of Prassthanam is based on a contemporary political family. Just like the Mahabharat, this movie deals with complex questions of dharma, morality, desire and explores power, greed, love and other human fallacies. The movie is produced by Sanjay S Dutt Productions and Maanayata Dutt. The teaser of the movie was launched on Sanjay Dutt’s birthday, 29th July. To celebrate both the events, we came up with an activity on social media – by following the handles and sending a direct message, fans would get a chance to attend the Prassthanam launch event and meet Sanjay Dutt. The DM’s for both the accounts were filled with replies within minutes of pushing out the creative. Media portals, influencers, and trade analysts started pushing out the teaser after dissemination. This campaign received good engagement from the audience as fans were excited to meet Sanjay Dutt and the whole star cast of the movie.
We introduced the characters of Sanjay Dutt, Manisha Koirala, Jackie Shroff, Chunky Panday, Ali Fazal, Amyra Dastur, and Satyajeet Dubey from Prassthanam with seven individual character posters res[ectively across all platforms. The posters received a positive response by gaining engagement of more than 750K and created a buzz around the characters of the film.