Since the campaign objective was to create awareness around the Bosch Dryer and connect it to the monsoon, we followed a problem-solution approach. We considered different instances and addressed the problem related to the clothes people face during monsoon.
Instances we covered were - wet jeans, the damp smell from clothes, hygiene aspects and clothes not drying fast in monsoon.
We harped on the USP of 100% drying, no more damp smell and hygienic results. We ran GDN banners, Instagram stories, Quora ads, Inshorts Ads and Yahoo Ads for our campaign #DryItLikeABosch. People were able to relate to the common problems faced during monsoon. Therefore, we received good engagement on various posts and ads.