There were a lot of speculations and buzz in media about the return of the 2007 horror comedy film - Bhool Bhulaiyaa. Drawing the attention of the fans and media, the makers decided to launch the first look of Kartik Aaryan from Bhool Bhulaiyaa 2.
We started by launching two posters of Kartik Aaryan from the much-awaited sequel. Our communication was "13 saal baad... the haunting comedy returns". Just 2 hours after the poster launch, we unveiled the motion poster by giving away 5 looks of the actor from the movie. The audio mix of Hare Ram Hare Ram in the motion poster created a sense of nostalgia.
We garnered a lot of positive and neutral attention from the influencers, Kartik Aaryan and Akshay Kumar fan clubs and media portals. #BhoolBhulaiyaa2 trended in India between spots 1 and 4 for more than 4 hours.