This campaign was a forerunner to the trailer launch. The audience was encouraged to recreate Kabir Singh’s look from the teaser and post it on social media with the hashtag #BeAKabirSingh. 80 Fans were invited to the trailer launch; this campaign received more than 500 entries.
‘Bekhayali’ undoubtedly has become one of the most popular songs of 2019! So much so that it had become a rage even before its official release, thanks to the Kabir Singh trailer. To promote it further, we came up with the #Bekhayali cover challenge to indulge the audience in a fun filled campaign where they made their own covers and TikTok videos of the song Bekhayali. This was done due to the immense popularity of the song after its release. Around 600 entries were received - the selected ones were featured on the Kabir Singh page. This campaign garnered a total of 24,342 posts on Instagram.
Loved our macho bearded hero Kabir Singh? Well, we propagated a sensational filter challenge to recreate your favorite look through the AR Filters on Facebook. Our audience loved Kabir Singh’s rugged look, debonair sunglasses and the tousled hair. We managed to digitally amplify this look and engaged them with the campaign with various posts being pushed across Social Media platforms like Facebook, Instagram and Twitter. Overall, this campaign was a huge hit and generated a good amount of engagement from the audience.