Making Way For The Genius

A young IIT genius lands himself on a mission for the Research and Analysis Wing of India (RAW), but his heart beats as much for his lady love as it does for his nation. He must do what it takes to save both.

For this thriller love story, we created a two-pronged campaign, one to promote the mystery part and one to promote the love angle.

We started our campaign with the trailer launch for which we introduced a contest #GeniusTrailerContest where they were asked to watch the trailer and answer a couple of questions. The trailer got a tremendous response of 10M+ views on YouTube.

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