A friend, a guardian, a teacher, a superhero – he’s the first man we look up to while growing up. This Father’s Day, we asked people to describe their father in 3 words. Users were asked to uploading their pictures with their dads and tagging them by using #DadIn3Words.

The campaign resulted in an overall positive impact for Bosch on digital medium. We received a lot of instant views and interaction on the page. The contest received good engagement and response with almost 500 entries and overall engagement was 12k+ and reach was 82k+.