From the moment a child is born, a mother devotes her every waking moment to make her child’s world a better and happier place. She provides him or her with love, care, values and all that he or she needs.

This Mother’s Day, we executed a Mother’s day campaign #GiftYourMom on our Facebook page. The campaign ran for 2 days, i.e., 12th and 13th May 2018.

Through our communication, we showcased how the users can gift their mothers with shopping time, movie time & conversations, and make her favorite dish with the help of Bosch Home Appliances. Users were then asked to share their answers for four different contest posts on how they want to spend their time with mother by tagging them and using #GiftYourMom.

The campaign resulted in an overall positive impact for Bosch on digital medium. We received a lot of instant views and interaction on the page. To summarize, the contest received good engagement and response with a total of 448 entries. The overall engagement was 104 K+ and the reach was 445 K+.