Since the ‘Merc With A Mouth’ aka Deadpool got back with his second movie, things got super crazy for Fox Star India. We joined in the craziness and pulled off activities that would blow the audience’s minds!
To be blown away with Deadpool’s humor, the audience was keenly awaiting the final trailer. Fox Star India launched the second and the final trailer of ‘Deadpool 2’ on 19th April 2018. The trailer crossed over 800K views on Facebook and 591K views on YouTube.
Soon, we launched a poster with all the major characters from the movie i.e. Domino, Deadpool and Cable. The poster was much loved by the audience and got a reach of over 18K with an engagement of 350 on Facebook. It got 8.4K impressions on Twitter with an engagement of 716. On Instagram, the reach and impressions of this poster were 4.5K and 5.5K respectively.
The second poster that we launched had an amazing reach of 106K on Facebook with an engagement of over 2.5K. The poster also performed well on Twitter and got to 33.4K impressions with a 3.6K reach. On Instagram, the reach and impressions of this poster were 4.5K and 4.2K respectively.
This ‘Deadpool 2’ poster took wit to the next level as it showed the superhero in the pool, making the wordplay on his name quite literal. This got the poster an overall reach of over 35K with over 1.7K engagement on Facebook. On Twitter, the poster got to 4.3K impressions and an engagement of 230. It also bagged a huge reach of over 5.5K and impressions of over 6.4K on Instagram.
The #TablaTodJawab activity was done to create a buzz around the ‘Deadpool 2’ movie. Here, our aim was to push the dialogues from the movie, so we asked the audience to give a #TablaTodJawab. The activity was quite well-loved by the audience and got an overall reach over 27K on Facebook. The impressions on Twitter were 17.5K, and the total reach on Instagram was over 11K with over 13.8K impressions.
‘Deadpool 2’ is releasing this month and with our pre-launch activity, it has captured the audience’s attention.