Living in the city of dreams, every moment is an achievement. ‘Transcon Triumph’ by the ‘Transcon Developers’ is a stunning high-rise apartment development comprising of two, three and four-bedroom units. These units are embedded with high-end luxury & style and are crafted for people who are looking to commemorate their achievements.
To make sure we reach out to maximum people, we executed a 360-degree marketing campaign which included outdoor hoardings, print ads, advertorial emailers, a microsite & content across all social media platforms. This campaign was a 7-week campaign called ‘7 Surprises For 7 Winners’.
The first week was based on the festival of Gudi Padwa and was called as ‘Be A Bullionaire’. A gratification of 1 kg gold was promised to the winners. Our aim here was to prompt our potential audience to book a visit at the ‘Transcon Triumph’ apartments in order to increase the footfalls to the building site. To reach our target, we utilized our content to the maximum and highlighted the various features the property boasted of. We also communicated the benefits of buying a house at a luxurious property like this one to further the overall appeal of the brand.
The results we achieved were tremendous. Our Google Ads got total impressions of 2.2M Facebook followers increased by 1,661 in the span of just 1 week.
Overall, the first leg of the campaign was a huge success and drove a good number of footfalls. As we proceed with the execution of this one-of-a-kind campaign, we hope to not only spread an awareness of the luxury this brand stands for but also the extravagant feeling these apartments will leave the audience with.