This month saw the release of the trailer of one of the most awaited action thrillers of the year, Baaghi 2. The film has been produced by Sajid Nadiadwala under his banner Nadiadwala Grandson Entertainment in collaboration with Fox Star Studios and is directed by Ahmed Khan. The campaign #BeABaaghi was introduced to promote the trailer. The trailer launch event of Baaghi 2 was held on 21st February. The film releases on 30th March, starring Tiger Shroff & Disha Patani, and we cannot keep calm!
How did we create a rebellion on social media?
- A teaser with Tiger Shroff’s first look was released on 20th February.
- For the trailer launch, we got together 200 Tiger Shroff & DIsha Patani fans to attend the event.
- #BeABaaghi campaign was executed on the social media platforms of Nadiadwala Grandson Entertainment and Fox Star Hindi.
- Contestants had to share their rebellious stories with the hashtag #BeABaaghi to get a chance to attend the trailer launch along with Tiger Shroff & Disha Patani.
- 200 Baaghis were shortlisted who gathered at the trailer launch event.
- The entire event was covered live on all the social media platforms during the launch.
How far did it spread?
- The Baaghi 2 trailer received much love from the audience.
- It was trending at #1 on Twitter, YouTube & is the most anticipated Indian movie as per IMDb.
- The trailer received over 60M+ views in 24 hours across all platforms.
- Everyone loved the high-octane action performance by Tiger Shroff.
- The trailer was trending for over 60 hours at #1 on YouTube.