Love Per square Foot featuring Vicky Kaushal, Angira Dhar and Alankrita Sahai released on Netflix on 14th Feb. It is the first Bollywood film to be released on Netflix premiered across 190 countries. This film by RSVP was promoted in the month of Feb on RSVP social properties.
On launching the trailer, we created dialog cards and Gifs along the important dialogs of the film pushing the trailer link. Throughout the campaign, the communication was created so as to incorporate the romantic and comic elements. Prior to the movie release we did a countdown to the release building curiosity for the movie, shared articles around the film to keep the conversation going. We published stories and interviews of the star cast with various leading digital portals.
Upon the release of the film we created review cards/gifs highlighting the positive conversations where numerous celebrities, influencers and fans tweeted about the film and the star cast. We created Twitter conversations with the audience amplifying the positive communication.
We also created and shared a compiled review video and news articles encouraging fans to actively share their thoughts about the film.
How far did the love spread?
This campaign helped us in the following ways: