Love Per square Foot featuring Vicky Kaushal, Angira Dhar and Alankrita Sahai released on Netflix on 14^th Feb. It is the first Bollywood film to be released on Netflix premiered across 190 countries. This film by RSVP was promoted in the month of Feb on RSVP social properties.

On launching the trailer, we created dialog cards and Gifs along the important dialogs of the film pushing the trailer link. Throughout the campaign, the communication was created so as to incorporate the romantic and comic elements. Prior to the movie release we did a countdown to the release building curiosity for the movie, shared articles around the film to keep the conversation going. We published stories and interviews of the star cast with various leading digital portals.

Upon the release of the film we created review cards/gifs highlighting the positive conversations where numerous celebrities, influencers and fans tweeted about the film and the star cast. We created Twitter conversations with the audience amplifying the positive communication.

We also created and shared a compiled review video and news articles encouraging fans to actively share their thoughts about the film.

How far did the love spread?

This campaign helped us in the following ways:

• To Tap on the love sentiment to share interesting content
• Get maximum views on the trailer and getting maximum audience to watch the film on Netflix
• Engage with our target audience around the films across RSVP’s social properties
• #LovPerSquareFoot was used to promote the asset launch that generated potential total reach of 9.74 Million at the time of Trailer launch
• The launch of Love Per Square Foot saw an engagement of 5K
• Impressions gained during the asset launch were 113K
• We saw 1.9K positive tweets around the film in just 5 days after the release
• Love Per Square Foot received lots of love from fans and was covered by various leading news and entertainment portals like,TOI, Bollywood Life, Indian Express, Film Companion, FirstPost,HuffPost, TheQuint etc.