Leveraging Auto Expo For Engagement

Our parent company, Hyundai, participated in India’s biggest annual automobile event – Auto Expo. We executed a campaign for the Auto Expo called #HyundaiGenuineByMobis. The objective was to create awareness about the brand Mobis and engage our audience with interactive posts. We also wanted to highlight the genuineness of our products.

What direction did we take?

The idea was to ask our audience to identify which of the displayed steering wheels is a genuine Hyundai steering wheel. We got entries from different parts of India and received a good engagement on all 3 interactive platforms – Facebook, Instagram and Twitter. The winners received free passes to the Auto Expo.

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