YES FOUNDATION, the non-profit organization of YES Bank, work towards its vision of an empowered and equitable India. Following an innovative approach to stimulate entrepreneurship, YES FOUNDATION was looking to transform the current information-driven approach to a program-focused approach, highlighting various programs which will help increase participation. They were also looking at enriching the overall user experience through design and ease of navigation.
What was our objective?
- To create a clutter-free international standard design with easy navigation, communicating the ethos of the Foundation.
- Showcase new and upcoming program on the landing page, to increase the reach.
How did we go about the redesigning and development of the new YES FOUNDATION website?
- We created a classy and corporate look and feel for the website using subtle backgrounds to keep it neat and clutter-free.
- We developed the dynamic website using latest technologies.
- A robust & scalable content management system was built.
- We built a responsive website accessible over desktop, tablets & mobile which ensured SEO for YF and improve YF ranking for CSR led keywords.
What did we achieve?
- The easy navigation and responsive layout helped users to access any information easily.
- The AMP technology ensured that pages are loaded quickly on mobile devices, to enhance page load time.
- An SEO content rich was developed for better Google and other search engine results.