The #NoNameCallingWeek showcased a series of posts displaying WhatsApp conversations in a GIF format. The conversations highlighted the way we call names to people without thinking and further suggested alternative ways to speak about someone and being sensitive. The objective of the campaign was to eliminate name-calling and encourage people to #ThinkTwice before hurting people through words.

This was a creative led campaign. For this campaign, 5 GIFs were published which received great engagement. The campaign received a good reach across all platforms and helped to enlighten people about thinking before speaking without hurting anyone’s feelings. We received a great feedback from our followers.