We introduced the concept of Living with Bosch through a video. We collaborated with TV artist Anita Hassanandani and husband Rohit Reddy for the video. We introduced the campaign with build ups including celebrity bytes and releasing the video on Facebook.
What was the objective of the campaign?
The objective was to showcase the ease and convenience that one gets to experience when you have Bosch home appliances which were done through the artist collaboration. The aim was to target a wider reach.
How did we pull it off?
The overall reach for this campaign was 7 million and the overall engagement was approximately 1.9 million.