Delhi Advertising Club (DAC) is a forum for advertising & media professionals. The forum’s old website needed an upgrade which is where we came in!

Objective:

• 1) To up the appeal factor of the club in the online world

• 2) To facilitate the process of online member registration

Execution:

We started by carefully evaluating the important touch points and the key stakeholders for the ad club. It was after we got to a few important conclusions that we started with the revamping process. Under this, we highlighted the key annual events organized by DAC on the site and updated it with its recent affairs such as the President’s Election, Annual Awards, etc.

Since the online member registration process was important, we got on to simplifying it. We also cleared the sitemap for a better user journey and made the website responsive to mobiles and tabs.

Before & After: