A world-class automobile manufacturer, Hyundai India currently stands at number 2 position in India. Recently, it partnered with FIFA in the first ever FIFA U-17 World Cup that was held in India.

 

Our Aim:

To leverage the association of Hyundai and FIFA in the FIFA U-17 World Cup

 

What We Did:

For this brand, we carried out 2 engaging campaigns. The first campaign was Fuel The Game wherein we engaged football fans and the second campaign was the Footballer In You wherein we engaged the local football players. Read on to know the details!

 

1. The Hyundai Fuel The Game Campaign

The Hyundai Fuel The Game Campaign was initiated before the commencement of the FIFA U-17 World Cup that was held in India. The campaign was knit around a strategy to engage football fans across the country and gratify a few lucky ones with match tickets and prizes. Users were asked to share an inspiring slogan to support their favorite FIFA U-17 World Cup Team using #FuelTheGame.

Below are our success parameters:

• We reached out to 14.7 Million users out of which our Facebook reach totaled to 12.4 Million.
• With a total of 1.7 Million Impressions on Twitter, we had 500+ Retweets.
• We reached out to our target audience on YouTube as well, thereafter generating a total of 472K Views and a flourishing Engagement.
• In total, we received 639 entries with inspirational slogans for FIFA U-17 WC football teams. Out of the total entries, 20 top entries were shortlisted and thereafter announced as winners on all platforms.
• These winners were then gratified with FIFA U-17 World Cup match tickets, Hyundai FIFA branded footballs, and Hyundai FIFA branded mugs.
• The video content was further popularized by our PR outreach through Moneycontrol, Overdrive, AdAge India, Autocar etc.

 

2. The Hyundai Footballer In You Campaign

The Hyundai Footballer In You Campaign was initiated alongside the commencement of the FIFA U-17 WC held in India. The campaign was knit around a strategy to generate maximum engagement through a contest. Users were asked to share a videos showcasing their football tricks using #FootballerInYou.

Below are our success parameters:

• We reached out to 31.04 Million users out of which our Facebook reach totaled to 22.5 Million.
• With a total of 4 Million Impressions on Twitter, we had 1K+ Retweets.
• We reached out to our target audience on YouTube as well, thereafter generating a total of 9.8 Million Views and a flourishing Engagement.
• In total, we received 95 video entries with users flaunting their football skills. Out of the total entries, 20 top entries were shortlisted and thereafter announced as winners on all platforms.
• These winners were then gratified with Google Chrome cast, Hyundai FIFA branded footballs, and Hyundai FIFA branded mugs.
• The video content was further popularized by our PR outreach through Brand Equity, Goal.com, Business Wire India, AdAge India, Moneycontrol, Economic Times, Car & Bike etc.

Hyundai is one brand that goes the distance to make things happen. This year, with FIFA, it has crossed all boundaries to cover the distance between goals and the efforts they demand. We wish this brand all the very best!