21st October’17 marked the second anniversary of your favorite brand – All About You from Deepika Padukone! And we decided to celebrate it with our AAY family.
All About You from Deepika Padukone started off for every girl who believes in her individual sense of style. It’s simple yet fun, comes with fabrics and silhouettes that let you breathe, and flaunts various pastel shades with an eternal appeal. They’ve come a long way with a family of 1.3 million on Facebook, 23.5K on twitter and 154K on Instagram.
What did we do? – #CelebratingAAY
Strategy behind the campaign
Anniversaries offer brands an authentic way to connect with consumers through social media campaigns and that’s exactly what we did! We leveraged this opportunity and asked the members to be a part of this celebration. The idea was to encourage participation. The two consumer videos that went out were intended to take you through the journey of the consumer to instill brand loyalty, promote customer satisfaction and add an emotional connect to the brand.
Tags: ADVERTISING PLATFORM, DIGITAL, DIGITAL ERA, DIGITAL MARKETING, DIGITAL MEDIA, DIGITAL PR, DIGITAL SPACE, EM, EVERYMEDIA, FACEBOOK, INSTAGRAM, INTERNET, MARKETING, ONLINE, SOCIAL DIGITAL MEDIA, SOCIAL MEDIA, SOCIAL MEDIA MARKETING, TWITTER