We conducted an ‘All About You Surprise Party’ Contest and an ‘All About You After Party Contest’ for a duration of 2 days.

What did we do? – Surprise Party Campaign

• We conducted this campaign to engage the audience in a fun & interactive way

• We aimed to generate conversations and increase user engagement on social media around the contest.

How we did it?

• The contest began by sharing a buildup picture

• Rules & regulations of the contest was shared

• #AAYSurpriseParty contest was held on Twitter & Facebook on 23^rd August and cross-promoted on Instagram

• #AAYAfterParty contest was held on Instagram on 24^th August and the same was cross-promoted on Twitter & Facebook

• Instagram stories were actively used on both days

• The winners were announced by replying to them in the comments of the post at the same moment before the next activity posted

• Users started engaging on all the social media platforms by sharing their entries using the required hashtags

What we achieved?

• #AAYSurpriseParty & #AAYAfterParty contests were successful campaigns

• The contests received a good engagement from users

• We received over 785 entries across all platforms, highest so far for any AAY campaign

• The campaign was successful in getting more than 2.1K new people to join the ‘All About You’ community online in a span of 2 days