The Party That Never Ended

We conducted an ‘All About You Surprise Party’ Contest and an ‘All About You After Party Contest’ for a duration of 2 days.

What did we do? – Surprise Party Campaign

  • We conducted this campaign to engage the audience in a fun & interactive way

  • We aimed to generate conversations and increase user engagement on social media around the contest.

ALL About You Surprise Party

How we did it?

  • The contest began by sharing a buildup picture

  • Rules & regulations of the contest was shared

  • #AAYSurpriseParty contest was held on Twitter & Facebook on 23rd August and cross-promoted on Instagram

  • #AAYAfterParty contest was held on Instagram on 24th August and the same was cross-promoted on Twitter & Facebook

  • Instagram stories were actively used on both days

  • The winners were announced by replying to them in the comments of the post at the same moment before the next activity posted

  • Users started engaging on all the social media platforms by sharing their entries using the required hashtags

What we achieved?

  • #AAYSurpriseParty & #AAYAfterParty contests were successful campaigns

  • The contests received a good engagement from users

  • We received over 785 entries across all platforms, highest so far for any AAY campaign

  • The campaign was successful in getting more than 2.1K new people to join the ‘All About You’ community online in a span of 2 days

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