A film starring the talented actor Nawazuddin Siddiqui, there was a lot of excitement for the release of the trailer of Babumoshai Bandookbaaz. After the pre-buzz, we digitally launched the trailer on the 11th of July at 3 pm.
Nawazuddin Siddiqui went live on Facebook one his way to the launch event.
The trailer was launched on Saregama’s YouTube page as well as on Facebook which was then cross-promoted on BB & MBTM’s FB page.
Live updates from the launch event were shared on BB & MBTM’s social media properties through tweets and Instagram stories.
#BabumoshaiTrailer trended for over 4 hours in India and major cities on the day of trailer launch.
Various keywords & hashtags were used to promote the asset launch that generated a potential total reach of 27.21 million altogether.
Babumoshai Bandookbaaz trailer received very good response from the audience and the critics.
Babumoshai Bandookabaz trailer crossed over 5.3 million views on Facebook in less than 24 hours after it was uploaded.
The teaser started trending at #1 on YouTube on the 2nd day of the launch.
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