Objective

• As Terminator was back, there were 2 key objectives to focus on:

  • Create massive conversations around Arnold Schwarzenegger is back in the franchise

  • To create high conversations around the movie releasing in multiple languages

Solution

• To ensure that there was high buzz and conversation around the movie across India, we partnered with various influencers in different territories to achieve the following:

  • Launch the trailer

  • Create conversations around the trailer in various cities

  • Create conceptual videos

Multi Lingual Trailer Launch Event

• Hosted a multi-lingual trailer launch event with the superstars of the Tamil, Telugu and Malayalam industry such as Arya, Vijay Deverakonda and Tovino Thomas to tap into their fan-base and drive conversation towards Terminator

Influencer Activity

• An interview with one of the India’s leading youtuber and influencer, Beer Biceps in Korea with the cast, wherein they discuss about the movie in a candid conversation and target the Hindi speaking audience

• A video of Karan Kundrawherein he showcased his enthusiasm as he was all set to watch the movie and invited others, especially his fans to watch it too

• A special screening for the industry influencers and celebrities was hosted a day before the release

Results

The trailer received great PR coverage with 30 news articles which included all the prime portals and channels