terminator: dark fate

Create an impactful and powerful multi-lingual campaign around movie, Terminator: Dark Fate

  • As Terminator was back, there were 2 key objectives to focus on:

    • Create massive conversations around Arnold Schwarzenegger is back in the franchise

    • To create high conversations around the movie releasing in multiple languages

  • To ensure that there was high buzz and conversation around the movie across India, we partnered with various influencers in different territories to achieve the following:

    • Launch the trailer

    • Create conversations around the trailer in various cities

    • Create conceptual videos

Multi Lingual Trailer Launch Event
  • Hosted a multi-lingual trailer launch event with the superstars of the Tamil, Telugu and Malayalam industry such as Arya, Vijay Deverakonda and Tovino Thomas to tap into their fan-base and drive conversation towards Terminator

Influencer Activity
  • An interview with one of the India’s leading youtuber and influencer, Beer Biceps in Korea with the cast, wherein they discuss about the movie in a candid conversation and target the Hindi speaking audience

  • A video of Karan Kundrawherein he showcased his enthusiasm as he was all set to watch the movie and invited others, especially his fans to watch it too

  • A special screening for the industry influencers and celebrities was hosted a day before the release


The trailer received great PR coverage with 30 news articles which included all the prime portals and channels

2.2M+English Trailer Views
2.5M+Hindi Trailer Views
74K +Malayalam Trailer Views
137K +Telugu Trailer Views
550K+Tamil Trailer Views
182K+Kannada Trailer Views