Create an impactful 360 campaign around the multi-lingual release of Mamangamand increase word of mouth around the magnum opus cast

  • Knowing that the cast had a strong fandom in south, the strategy focused to cater to the pan-India to maximize nationwide buzz around the movie.

  • To create a multi-layered strategy that catered to different audience members speaking different languages.

  • A multi-lingual route was taken to promote the movie across India, instead of taking one for all strategy.

  • The strategy was to create a multi-lingual campaign wherein we catered to every speaking audience in their own language, in their own way.

  • For Instance: In Malayalam, simpler creatives with more footages garnered more audience attention and generated conversations.

  • To target the Hindi audience, a stamp approval was needed from the press. To achieve the same a press conference in Mumbai was held wherein the film fraternity, key trade influencers and media was invited.

2.3M+Total Views on teaser
671K+Total Engagement on teaser
45M+Total Followers
₹4.89M+Total PR Worth
20M+Total Views on trailer
800K+Total Engagement on trailer