SUMMARY:

When two of the nation's most beloved stars, Sonam Bajwa and Harshvardhan Rane unite under the visionary direction of Milap Zaveri, the result is a cinematic experience that explores love, passion, power, and obsession. Ek Deewane Ki Deewaniyat promised audiences an unforgettable romantic journey, blending intense emotions with mass appeal. The digital campaign aimed to position the film as one of the biggest romantic blockbusters of the era, where the Deewaniyant of obsessive love takes centre stage with Mass, Masala and Milap!

OBJECTIVES:

• Position Ek Deewane Ki Deewaniyat as one of the biggest romantic blockbusters in contemporary Indian cinema

• Highlight the star power and chemistry of the fresh pairing between Harshvardhan Rane and Sonam Bajwa

• Create intrigue and emotional investment through mystery-driven storytelling and powerful visuals

• Leverage music and visuals as primary drivers for emotional recall and sustained engagement

• Establish the film as a passionate, unforgettable love story under Milap Zaveri's distinct directorial vision

• Strengthen audience connection through a strategic music album rollout and memorable dialogues

EXECUTION:

• Launched the campaign with a teaser on 22 August, 2025 that established the emotional intensity and romantic appeal of the narrative, generating early buzz and curiosity

• Released the official trailer on 8 October, 2025 with heightened drama, showcasing the performances, music, and the film's core themes of obsessive love

• Rolled out a strategic music campaign featuring multiple songs that served as the emotional backbone of the film's promotion

• Created content highlighting the chemistry between Sonam Bajwa and Harshvardhan Rane, positioning them as the fresh romantic pair audiences were waiting for

• Developed mystery-driven narrative hooks across social platforms to keep audiences intrigued and emotionally invested in the characters' journey

• Leveraged Milap Zaveri's brand as a director known for mass entertainment, ensuring the film appealed to both romantic drama enthusiasts and mainstream audiences

• Utilised music as the primary emotional driver, releasing songs strategically to maintain sustained organic traction and extend the film's digital presence

RESULTS:

• Teaser garnered 31+ million views, successfully generating strong curiosity and setting the emotional tone for the campaign

• Trailer achieved 50+ million views, converting initial curiosity into deep emotional engagement and viewing intent

• Music album became the campaign's strongest performer with 540.1+ million cumulative views

• Songs received overwhelmingly positive sentiment, driving sustained organic traction and significantly extending the film's digital reach

• Campaign demonstrated a clear upward sentiment curve from teaser to music releases, with music-led storytelling building long-term audience connection

• Successfully increased shareability and strengthened overall film recall through emotional storytelling and powerful visuals

• Positioned Ek Deewane Ki Deewaniyat as a must-watch romantic experience, establishing strong pre-release buzz and audience anticipation
   

Ek Deewane Ki Deewaniyat showcased the power of emotion-driven digital campaigns in the film industry. By strategically leveraging music, a fresh star pairing, and mystery, the campaign created a passionate connection with audiences that extended far beyond traditional promotional windows. The film's digital success sets a benchmark for music-led romantic film campaigns, proving that when powerful storytelling meets strategic digital execution, the result is a love story that resonates across millions of hearts.