DIGITAL PUBLIC RELATION ASSOCIATES - MEDIA & ENTERTAINMENT

Planning, Developing and Implementing PR Strategies;

• Garner prominent placement and features for clients on major websites, blogs

• Build client awareness and content syndication through external / 3rd party editorial, feature placements, etc.

• Liaising with Colleagues and Key Spokespeople;

• Liaising with, and answering inquiries from Media, Individuals and other Organisations, often via telephone and email;

• Researching, Writing and Distributing Press Releases to Targeted Media; including pitches and promotional copy

• Utilize writing skills to develop compelling pitch letters and client reports

• Collating and Analyzing Media Coverage;

• Case Studies, Speeches, Articles and Annual Reports;

• Devising and Coordinating Photo Opportunities;

• Organising Events Including Press Conferences, Exhibitions, Open Days and Press Tours;

• Sourcing and Managing, Speaking and Sponsorship Opportunities;

• Commissioning Market Research;

• Fostering Community Relations through events such as Open Days and Through Involvement in Community Initiatives;

• Scheduling Interviews

• Preparing PR Plans

• Media Relations

• Covering Events

Daily and Monthly Responsibilities

• Evaluate and establish the public relations plan and strategy

• Engage with marketing department to ensure that the PR campaigns are aligned with all company strategic goals and relevant plans for growth and new business opportunities.

• Leverage existing media relationships, including broadcast, traditional, and online) to land prominent placements

• Pitch new ideas, and amplify content and social concepts to propel brand awareness while representing the brand voice, and staying consistent with current trends and media opportunities

• Write timely press releases and media kits, and direct social media team for proactive and regular communication

• Help establish crisis strategies and contain any damage

• Handle all inbound media inquiries and requests

Skills and Qualifications

• Bachelor’s degree in public relations, marketing, or advertising

• Exceptional writing and editing skills

• Knowledge of traditional and digital media and social media

• Excellent communication and organizational skills

Preferred Qualifications

• Past work experience in public relations

• Established media relationships

Experience Required – from 1 yr to 3yrs.

CTC – Open for Negotiation