To create a buzz around the digital premiere of Angrezi Medium Disney+Hotstar VIP, a campaign focusing on the father-daughter relationship was initiated. As the movie revolves around the father-daughter relationship the content strategy was created in the same feel.
As visuals catch more attention than text, the creatives were made taking the same approach. Content ideas and copies were kept in sync with the genre and message of the movie. It was made sure that every creative was thoughtful, impactful and intriguing enough to divert the traffic towards online streaming.
An announcement post was shared at midnight regarding digital premiere. It was later followed by screenshots of video calls and chats of the cast enjoying the premiere. To keep the cycle of engagement running, subtle posts regarding quarantine were shared.
Creative content ideas incorporating dialogues and instances from the movie were shared in a quirky way while tapping into the trending formats.
For audience participation and engagement content like - 'Which Champak are you?', 'Signs that you are a Gopi Bansal', 'Things you need to watch on Monday movie night' etc. were shared.
Character videos along with snippets and Kudi Nu Nachne De videos were also shared to maintain the engagement.
The movie received a positive response from celebrities, portals, influencers and audience. It is successfully streaming on Disney+Hotstar VIP.
Premiere post:
Scripted videos from the cast
Filler post:
Celebrity review video:
Content ideas:
Creative dialogue static:
Trending formats:
Engaging creative content ideas for audience participation:
Simple movie statics with creative copies:
Character video:
Videos on Kudi Nu Nachne De:
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May 15, 2020