OBJECTIVES:

• To generate pre-release buzz and anticipation amongst the audiences

• To showcase the star power of the cast and director through engaging digital content, such as character posters

• To foster audience engagement and interaction through fan art and hashtag campaigns, encouraging fans to actively participate and share their excitement for "Adipurush"

• To establish "Adipurush" as a landmark cinematic event through strategic exclusive premieres, live-streamed events, and positioning the film as a must-see cultural phenomenon

RESULTS:

• Prior to the official launch of Adipurush's trailer, a special screening was held in Hyderabad which built massive excitement amongst the fans. The following day, the trailer launch event in Mumbai received a tremendous positive response from the audience, adding to the anticipation and buzz around the movie

• The Adipurush Trailer was launched by T-Series on YouTube on the 9th of May at 2:07 pm. Simultaneously, a poster with the message "Trailer Out Now" and links redirecting to the trailer in different languages was shared by all stakeholders and talent. Within 8 hours of the launch, the Hindi trailer started trending at #1 on YouTube

• #AdipurushTrailer continued to trend throughout the day along with #AdipurushOnJune16th, #OmRaut, #Prabhas, #KritiSanon, #SaifAliKhan, #SunnySingh, #BhushanKumar, Jai Shree Ram under the entertainment section of Twitter in India trends.

• The trailer & static posters have received approximately 4.66M+ Engagement and 70.63M+ Views in 24 hours

• Additionally, the trailer broke multiple records such as - most watched video on YT in 24 hours, fastest 100K likes pan india movies Hindi trailer, 100K likes on the Hindi and Telugu trailer in under 9 minutes, trending at #1 on Twitter with over 8 trends at a time. A milestone creative was pushed highlighting these achievements.

• The Adipurush trailer sparked numerous positive conversations about its potential to break box office records, as well as praise for Prabhas' portrayal of the lead character

• To keep the conversation going, we pushed creatives highlighting media reviews and the audience reviews. fans were mainly expressing their love and excitement in the form of emojis such as 🔥❤️ accompanied by words such as Blockbuster, Goosebumps, Amazing, Excited, Jai Shree Ram, Most Awaited, Mind Blowing and so on

• Prabhas' fandom was observed to have shown complete and positive support for the Adipurush trailer announcement. They were seen actively pushing a number of reels and appreciation messages, indicating their enthusiasm and excitement for the upcoming release