Objective

• To drive high engagement, awareness, positive reviews, and high word of mouth around the periodic sports drama.

Strategy

• The conversations were largely around boxing and the clash of the clans.

• There was a pre-existing buzz around the boxing aspect of the movie, to capitalize on the same, and to give a technology-led tease for the fans we launched a Microsite as a buildup to the trailer.

Execution

• Keeping the main talking points of the movie in mind -

  • The users enter the website and choose a clan - Sarpatta or Idiyappa.

  • On selecting the clan the user can upload their image on the cutouts of team members - Kabilan and Vembuli.

  • After that the users get a personalized poster in the theme of the 80’s.

  • The users also have the option of sharing the poster on their social handles.

• The user will be asked to choose a side, on selecting one they would get a personalized poster of their chosen clan.

• The website launch was accompanied by a website buildup byte from the talent handle.

• A day prior to the trailer launch a keyart was launched to develop a curiosity for the fans and increase the excitement to watch the trailer.

Results