Challenge

• To tap into the emotions of the viewer’s across India, as the movie was releasing in three languages - 1) Tamil, 2) Telugu, and 3) Hindi

• To create buzz around the “Man who became the voice of the voiceless”

Consumer Journey

• Intrigue building: The talent posted a video on their social media handles asking the fans to visit the Prime Video Page on Twitter for a surprise.

• On reaching the Prime Video page the fans were greeted with a warm surprise“Fan Meet” from Amazon Prime Video and Suriya.

• 50 fans were emailed the details of the fan meet, who tweeted about the same.

• The personal touch with an element of surprise:

  • The fans not only got a warm surprise from Suriya and Prime Video but also got the opportunity to connect with their favorite stars and have a conversation with him.

Result

• The fan meet was conducted post the launch of the trailer which helped give the trailer a substantial push and also connect with the audience on a personal level, making them a part of the journey, and creating excitement for the movie.

• The Fan Meet was attended by 750 Fans PAN India who left more than 15000 comments, who were all excited to talk to Suriya about Jai Bhim.

• The Tamil Trailer to date has garnered 24M+ views on Youtube

• The Hindi Trailer to date has garnered 13M+ views on Youtube and

• The Telugu trailer has garnered 864K views on Youtube.