Challenges

• To create a strategy wherein we create a fan universe for the duo, TulsiKumar and DarshanRaval.

Strategy

• Usually, it's a collaborative launch of the song with the support of offline and online avenues.

  Considering the situation, we ensured that the new trend of video calls will be the aid to create the same experience digitally.We hosted a virtual date for a few fans with the talent.

• Executed the most simple but the most effective activity wherein fans had to recreate the song in their own style.

Videos

• Recreate your own version of TereNaal

  https://www.instagram.com/p/CAYAZoPn33j/https://www.instagram.com/p/CAdHTnQn4wJ/

• Announcement of 10 lucky winners

  https://www.instagram.com/p/CAiUcqwHI0K/

Solutions

TulsiKumar and DarshanRaval’sfan following is unparalleled. Keeping this thought in mind, the main motto of our campaign was to give their fans a chance to interact virtually.

An engagement activity wherein fans and audience were asked to recreate their own version on #TereNaaland they could stand a chance to win a virtual date with TulsiKumar and DarshanRaval.

A 3 day long activity which received more than 150 entries and we shortlisted 10 lucky winners who got a chance to go on a virtual date with TulsiKumar and DarshanRaval.

The 10 lucky winners not only got a chance to interact with Tulsiand Darshanbut also got to sing with them, to surprise the singers with small gestures like cakes and banners, as we were celebrating 25 Million views.

The virtual date was a big success and drove a lot of PR coverage, it was well conceived by the fans, music label and talent.

Results