Good work attracts good words
Watch out for the Yudh, vichardharao ka yudh!
Meet our Desk ka Majnu!
Knowledge curation for Interior Designers and Architects
It’s time for a cold coffee!
Metadata 101 with IPRS
To re live Om & Shanti’s love story!
Definitely not our last film show ;)
Tap to watch Ammu rise like a phoenix, from the ashes!
आ रहा हूँ, अधर्म का विध्वंस करने 🏹 Step into the world of Adipurush✨
BYE NAHIN. ‘GOODBYE’ BOLIYE :)
FEELING EKDUM MAJA MA TODAY ;)
This is how Kulturemint celebrated the festive season!
How IPRS encouraged people to pay for music
The Dancing Diva of Bollywood is back!
The Dandiya Queen Is Back!
Minting Timeless Gulzar Saab’s poem NFTs
Unveiling new AD Films by Lucifer Circus
It’s 14 years of TMKOC and we celebrated with the biggest fans of the show.
A landmark collaboration - Legendary poet Gulzar drops his NFTs on Kulturemint!
Announcing AR Rahman Live in Concert, for the first time ever in Yas Island, Abu Dhabi.
A Rakhi gift of love, self-confidence & growth!
An employee well-being initiative by Healthnovo comes to Everymedia!
Yeh comedy toh bohot dark nikli Darlings!
An #Apnifavourite campaign centred around self-love and reaching more than 4 million women in India.
On World Music Day, IPRS came up with an unique way of celebrating music! ‘Digital Antakshari’ - An initiative by us to credit the creators.
Celebrate the 23 years with our hawa ka jhonka ;)
Gokuldham vaasi’s celebrated World Social Media Day with their fans!
Ek womaniya pad gayi sab par bhari, yeh suchana hai Janhit Mein Jaari ;)
Revenge & rage that will make you freeze!
Beauty secrets that matter!
Laying down trends with MyBid!
Minting #TheNewKulture of India with NFTs! Step into the future.
Oh my 'dog', is this for real? Read on to learn how Simba’s journey captured hearts and trophies!
This time IPRS told people to NOT PLAY HOLI. Find out why!
Hyundai Mobis promotes road safety on ‘National Safety Week’
Jhund nahi, team kahiye! Tap here to see how we hit the GOAL!
Live life, ‘MAHAAN’ style 😎
Cinemas mein chaar chaand lag gaye…
A mega launch to unveil The Grooming School - an online masterclass with Miss India Experts & Times Professional Learning!
Promoting the safety habit with Hyundai Kavach Accessories
Here’s how My Bid spread the love for Valentine’s Day!
A buzz-worthy influencer campaign for Revlon Colorsilk’s new product launch!
A live birthday celebration for legendary Javed Akhtar!
Here’s how everyone got their Groomingasm on!
Isko flower samjhe kya… Yeh fire hai, fire hai! Read here to discover how a viral trend became a global phenomenon!
A slice of life & a piece of our heart. Tap here to read on how a collection of short stories taught the digital world about human connections and emotions.
The ‘mother of all scams’
Revisiting history
To build a campaign for the first Pan India movie for Suriya, and to make the audience a part of the journey.
To create a campaign using the credibility of the star cast by involving the audiences in the launch of the film in such a way that they feel like they are a part of Arya's journey
Being a sequel, the campaign required a multi-layered approach of intrigue-building.
Create an impactful 360 campaign around the multi-lingual release of Mamangamand increase word of mouth around the magnum opus cast
HANNA tells the story of a girl raised in total seclusion in the remote woods of Eastern Europe and trained to fight those who hunt her and her mercenary father, Erik Heller (Joel Kinnaman). Her survivalist skills are finally tested when she and Erik are separated upon their discovery by a rogue CIA operative, Marissa Wiegler(Mireille Enos) and her team of agents.
Create a word of mouth campaign around the legacy of Thackeray. Key points to focus on were his values, conviction, courage, power, controversy and utilize the credibility of the star cast
Create an impactful and powerful multi-lingual campaign around movie, Terminator: Dark Fate
Create a 360 campaign that targets the audience in Maharashtra and across India to create a universe of Tanhaji
Create an impactful word of mouth campaign around the launch of Season 2 of The Marvelous Mrs. Maisel
TereNaal, a mellifluous song sung and composed by TulsiKumar and DarshanRavalwhich marks their first association together. The song was conceptualized to highlight the long distance love, especially during lockdown.
In recent times, the digitally active generation expects more from films when it comes to interactivity. The idea was to not just create connect, but to revive the nostalgia and remind the fans as to what made them fall in love with this living legend, the Master Blaster. As a digital marketing agency, we ensured that the film should reach the maximum number of viewers and create a history just like the living legend it is based on.
A deadly superhero with a dark, twisted sense of humor – the perfect equation for a hilarious and action-packed superhero film! We knew that if we played our cards right, this one would be total aces! We made sure that once the movie hit the screens, it was a complete pandemonium! The American superhero flick ruled the India box office and performed better than a Bollywood film, in its opening week in India. Well, with everything in place, the movie simply had to ‘Wade’ its way through!
Ethnix is a brand of Raymond dedicated to a collection of readymade Indian wear for men. The collection includes Sherwani, Indo Western, Bandgala, Bundi, Kurta with churidar, Jacket and Suits. Having been in the industry for 2 years, the brand wants to generate more awareness and craft effective messaging.
YES Foundation is a Corporate Social Responsibility (CSR) initiative of Yes Bank. It is a bank that has a deep-rooted focus on sustainability and through its ‘Responsible Banking’ pillar, it has been working towards Corporate Social Responsibility (CSR) and Sustainable Development.
In their recent campaign YIAC (YES! I am the Change), Yes Foundation made an attempt to inculcate the spirit of responsible youth citizenship and drive positive social action through the impactful medium of films. They invited Youngsters, Filmmakers, NGOs and Social Enterprises to participate in YIAC Social Filmmaking Challenge to depict stories of change of NGOs, Social Enterprises and Everyday Heroes.
Being flooded by information on every medium, it was difficult for us to ensure that the content grabs attention. Hence, we decided to do something that would make sure that the content reaches the target audience in a relevant way. We took customized advertising of YouTube ads to the next level!
Wai Wai City is India’s first QSR noodle bar concept brought together by CG Corp Global, the multinational conglomerate behind one of the most iconic noodle brands – Wai Wai Noodles. Wai Wai City was looking at enriching the overall user experience through design and ease of navigation.
BTVI is India’s premier English business news channel. It bridges the gap between opinion seekers and opinion drivers. The Union Budget 2018 was set to be presented on the 1 st of February. Given that this is the biggest activity for a finance news channel, BTVI rooted for the maximum number of tune-ins. For the annual budget, we decided to run a campaign promoting the same.
Sanofi is a global healthcare leader focused on patients' needs. It renders diversified medicines, consumer healthcare products, generics, animal & human vaccines. The company needed a convenient platform that would help the management track the medical assignments taken up by different medical professionals internally and on a visiting basis.
Population Foundation of India is a national non-government organization at the forefront of policy advocacy and research on population, health & development in the country. It recently embarked on the development of a trans-media (TV, radio, internet and mobile phones) popular culture serial that would address women’s issues, enhance knowledge, and change perceptions & attitudes on social determinants of health to eventually contribute to improving demand and access to quality reproductive health services in India. The title of the initiative is ‘Main Kuch Bhi Kar Sakti Hoon’ – ‘I, a woman, can achieve anything’.
Turning 25 is a big deal for all. It is stop-and-reflect moment for all. We leveraged this emotion to celebrate the 25th anniversary of Kotak by executing a three-phase campaign to engage with the audience and create brand awareness.
Revel in postcard ready views, with vistas of the largest patch of greenery in the city. Piramal Aranya is the only property in the city that is flanked by the 60-acre Botanical Gardens on one side, and the glittering Mumbai Harbour on the other. And for this picturesque view, they needed to give the audience a view that would attract more leads. We created a website to showcase the property of Piramal Group, and generate enquiry leads.
Celebrating women's strength, All About You is a fashion label launched by actress Deepika Padukone through the Myntra fashion app. The brand has been designed in collaboration with Carlin, a French design agency, and Myntra’s in-house design team. To get this brand to greater heights, we initiated a Christmas campaign for it – #AllAboutYouWishlist.
Delhi Advertising Club (DAC) is a forum for advertising & media professionals. The forum’s old website needed an upgrade which is where we came in!
Queer Ink specializes in publishing and producing content that reflect LGBTQA/Queer India. Queer Ink Market is an e-commerce site for books (print and e-books) and merchandise from aspiring queer Indians. It also offers a platform for sharing creative ideas and encourages writers and artists with any new, exciting, queer, fun, out-of- the-box ideas to feel safe and appreciated in expressing themselves. Having been successful in time, they wanted to expand their collection on the website and we revamped the website to adapt to the added.
"Boxofficecapsule.com" is a unique platform for Bollywood film buffs to get connected and share their views. An extension of the website, we created India’s first of its kind mobile application for Bollywood Film/trade gurus.
Movie trailers are the first direct marketing and promotional feature of the film. We wanted to create one single platform for all trailers in different languages.
In recent times, the digitally active generation expects more from films when it comes to interactivity. PINK, as a film went beyond being just a color to a symbol of change and breaking stereotypes digitally across the country. The idea was to not just create connect, but to build an audience that truly understood why one needs to respect the choices that women make. As the digital marketing end, our duty was to ensure that these key messages are well and truly heard and amplified. The experience in overcoming the challenge to ensure the message reached the right audiences was tremendous.
Hyundai Motor India Limited (HMIL) is the second largest car manufacturer and the number one car exporter since its inception in India. Its Wowsome i10 with bold new looks and new levels of connectivity with unbeatable space & practicality had the task of making buyers part of the family.
Hyundai Motor India Limited (HMIL) is the second largest car manufacturer and the number one car exporter since its inception in India. The Auto Expo 2016 was phenomenal for this brand since it revealed its HND-14 Carlino sub-4- meter SUV concept at the show. The brand also showcased the Hyundai Tucson, Hyundai i30, Hyundai N 2025 Vision GT concept, Hyundai Sonata Hybrid, Hyundai Genesis, and powertrain technologies (1L T-GDI Kappa, 1.4L T-GDI Kappa engines and the 7-speed DCT and FF 8-speed automatic transmission).
VFS – Britain Travel Shop wanted to create an end-to-end CRM tool which would keep a track on all the leads generated. The tool was created to help in furbishing relevant analytics and BI reports for further actions. It would also allow managers to keep a track on employee performance, center performance and country performance, re-assign tasks, manage ad inventory, etc.
Hyundai Motor India Limited (HMIL) is the second largest car manufacturer and the number one car exporter since its inception in India. It needed to launch its newest prestige-redefining Elantra with its dynamic design, smart comfort, and advanced safety features.
Tata Motors launched a brand new car with exciting features. All they needed was a tool which could demonstrate all the features at once.
A leading integrated healthcare delivery service provider in India, Fortis Healthcare wanted to leverage ‘World Heart day’ to connect with consumers through an online platform and educate them on how to have a healthy heart.
VFS Global is the world's largest outsourcing and technology services specialist for governments and diplomatic missions worldwide. The company manages visa and passport issuance-related administrative and non-judgmental tasks for its client governments.
Top management of VFS Global wanted to keep a close eye on day-to-day update on the sales of visa applications. Hence, we designed and developed a mobile application which not only update them about the sales on daily basis but also re-present that data in graphical format for their quick understanding.
VFS Global is the world’s largest outsourcing and technology services specialist. The company wanted to create a simple visa application solution for the consumers travelling to Dubai, flying with Emirates, which would simplify the entire visa application and tracking process thus, offering their customers with a unique customer experience.
VFS – Britain Travel Shop wanted to create an end-to-end CRM tool which would keep a track on all the leads generated. The tool was created to help in furbishing relevant analytics and BI reports for further actions. It would also allow managers to keep a track on employee performance, center performance and country performance, re-assign tasks, manage ad inventory, etc.
Destination Kerala is an English language monthly promoting Kerala as the must see and must invest destination of the sub-continent. To generate brand awareness, we devised various strategies to promote various news, events and other important articles via social media platforms.
Crisil Foundation wanted to launch a portal educating their employees about Crisil RE, mission and vision behind the entire initiative and about the year long employee volunteering program they have planned under this initiative. Brief was simple: "More and more employees should feel compelled to participate"
Hyundai Mobis, a successful automotive parts manufacturer, was looking to rebrand their website to enhance the brand experience.
In a world full of information and news on the go, it’s important to have an official platform that has all the news that you can claim true. We created an official website of Actress Scarlett Wilson to connect with users at one-on-one level.
VFS is the worlds largest outsourcing and technology services specialist, functioning in the area of governments and diplomatic missions worldwide. It organizes annual leadership summits for their internal employees and diplomatic missions across the globe. We developed an application which allows the employees to communicate with each other.
Words have the power to make you feel, experience and re-live moments. Reshma Mehta is a luxury travel enthusiast and has visited many unique travel destinations around the globe. Her in-depth research and expertise has helped her travel to some truly unexposed places. She needed a platform to share her experiences with the world. We therefore, designed and developed a website, curating unique and luxury travel experiences of the promoter of the brand, Ms. Reshma Mehta.
Advertising Agencies Association of India (AAAI) is the official, national organization of advertising agencies, was looking for a website revamp and make it easy-to-use for the AAAI members.
In a world full of information and news on the go, it’s important to have an official platform that has all the news that you can claim true. We created a website for Miss Asia Pacific 2000 – Dia Mirza, model and actress, who needed a platform to represent everything that defines her.
Kidsmojo, an e-commerce website that sells everything for kids, wanted to rebrand their website. Our aim was to build a truly unique one stop E-store, offering only authentic range of products including apparels, back-to- school toys, baby care, and much more.
Travelling and holidays is all about experiences. Experiences that stay with you for a lifetime. Magic Holidays offers a variety of holiday packages in their resorts spread out across 103 countries. Our aim was to make Magic Holidays the first name when you think of holidays. We created a website to revamp the brand and make it more attractive.
Prime Focus India is one of the largest post-production service providers to the Film, Broadcast and Advertising industries. We created a website to establish the brand Prime Focus India as a thought leader in its sector.
ICICI Foundation – A CSR initiative by ICICI Group, was established to resolve its mission to be a responsible corporate citizen. ICICI Foundation is committed to inclusive growth in India through our work in primary health, elementary education, access to finance, and sustainable livelihoods. The website was architected and designed to help the users connect instantly with the cause.
Aptech Limited, a global education and training company wanted us to design & develop a unique and attractive website for the clients catering to courses related to banking & finance industry.
Aptech Limited, a global education and training company wanted us to design and develop a unique and attractive website for the clients catering to aviation related courses.
Lakmé Academy powered by Aptech introduced courses to help students build skills for national & international fashion requirements, and prepares them to take advantage of emerging career opportunities in the industry. To do this, they needed an attractive and interactive platform. We designed & developed a unique and attractive website for the client catering to courses related to beauty industry.
Having begun their journey of start-of- the-art technology in the field of Electronic Security Surveillance in India in 1994, they wanted to create more brand awareness in the digital space.
Godavari Biorefineries is a biorefining company that engages in research and innovation . They have been pioneers in the growing, processing, and utilization of biomass to make a wide variety of products. Having been called innovators, they wanted their website to look and feel innovative too.
Having been into pharmaceutical manufacturing ever since 2002, Ashish Life Science Pvt. Ltd. is now one of the leaders in the Indian veterinary products exports market. ALS wanted to expand further and go online to reach out to more people. We helped ALS Vetcare create a portal that allows buying of medicines for animals possible and have it delivered to anywhere in India. Apart from that we also integrated a separate system for care partners.
Tubelight is a 2017 Indian Hindi language war drama film written and directed by Kabir Khan. The film is produced by Salman Khan and Kabir Khan. Set in the 1962 Sino-Indian War, it stars Salman Khan, Sohail Khan, Zhu Zhu, Matin Rey Tangu and Om Puri. Shah Rukh Khan appears in a cameo in the film. Julius Packiam and Pritam scored the music of the film, with the former composing the film score and latter composing the songs. It is an adaptation of the 2015 American film Little Boy. The story revolves around Laxman, an autistic young man embarking on a journey to find his younger brother Bharat who has gone missing during the Indo-China war in 1962.
Destimoney is one of the leading world-class financial service organizations in the country today. We created a seamless experience for the user on the website. We also developed a system to help streamline the business processes.
Kingsman: The Golden Circle is a movie produced by Fox Star India, one of the world’s biggest studio companies. It is the sequel to the movie Kingsman: The Secret Service. The movie revolves around elite secret services known as the Kingsman and the Statesman, and how they band together to battle a ruthless enemy.
Prime Focus is India’s largest creative, production and post-production service provider to Film and Broadcast (TV and Advertisements) industries. Expanding its horizon across 15 cities, 4 continents and 6 time zones and now, Prime Focus is the family of over 8,000 talented maestros. The VFX Campaign was initiated to spread the awareness about the specific service provided by PFL i.e., VFX/Visual Effects. Major objective was to introduce the service to the consumers in an interactive way by showcasing the showreels and the pictorials that shows the VFX services delivered by PFL on the various projects via fun and engaging content pegs.
BTVI is a 24-hour English news channel in the Business-Economy genre. The news channel's coverage ranges from latest news on Business, Industry, Markets, & Stock Verticals to Economy, Policy, Banking, Technology, Telecom and Personal Finance. BTVI disseminates real time news through multiple platforms like television, web and mobile.
Population Foundation of India is a national non-government organization at the forefront of policy advocacy and research on population, health & development in the country. It leads advocacy efforts and works as a think tank dedicated to promoting and advocating the effective formulation & implementation of various policies and programs in the country.
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the second largest car manufacturer and the number one car exporter since inception in India. It currently has ten car models across segments – Eon, Grand i10, Elite i20, Active i20, Xcent, Verna, CRETA, Elantra, Tucson and Santa Fe. The company’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality, and testing capabilities.
A reboot of 1997 film Judwaa, the sequel starring Varun Dhawan, Jacqueline Fernandez and Tapsee Pannu was one of the most awaited action-comedies produced by Nadiadwala Grandsons Entertainment by 29th September 2017. We got people excited about Raja and Prem’s story with fun and interactive digital campaigns.
From crisp shirts to fine denims, Parx is perfect for the fast generation. The generation that is obsessed with pop culture, especially music. To connect with the youth, Parx created an IP in 2016 and introduced a platform, Parx Anthem Hunt which garnered a lot of success. To take it to the next level, we initiated Parx Hunt 2017 which was a college band hunt conducted across India.
Raymond UCO Denim is a leading denim manufacturer. The brand has two facilities. Its Yavatmal plant is engaged in fabric manufacturing while the Bengaluru unit is engaged in garmenting. Given the geographically diverse locations, the brand required a serious digital presence that could be accessible from desktops, tablets and phones.
YES FOUNDATION, the non-profit organization of YES Bank, work towards its vision of an empowered and equitable India. Following an innovative approach to stimulate entrepreneurship, YES FOUNDATION was looking to transform the current information-driven approach to a program-focused approach, highlighting various programs which will help increase participation. They were looking at enriching the overall user experience through design and ease of navigation.