SUMMARY

Nijam with Smita is a show about unveiling the truth. In a one-of-a-kind format, the show and Smita for the first time ever bring forth topics that connect a celebrity with the common man. Every Friday on SonyLiv, the show features personalities in different industries to discuss a new socio-political issue. The guests indulge in a candid discussion about topics close to their real life personas with Smita. Konidela Chiranjeevi, Chandra Babu Naidu, Rana and Nani were the guests in the month of February where they shared their views on Upward Mobility, Development vs Populism, and Nepotism respectively. A dedicated song track performed by well-known artists and vocalists concludes each episode and each song is written in accordance with the episode's theme.

objectives

• To build awareness amongst the audience about the show's purpose and how it is a first of its type

• To present the unfiltered viewpoints of some of the most prominent figures in entertainment, politics, and sports on important issues affecting the nation's citizens

• To Introduce each guest and highlight why that specific personality has been chosen for the given topic of discussion

results

• The show was first announced through a promo video , in which we showcased a clip displaying what the show is all about

• On February 10th, we also released a video for Episode 1 with Chiranjeevi Garu

• We published a static collage the day before the debut, then later that day, another launch promo videowas made available

• We published an audience review video creative after the debut to highlight the positive feedback received for the first episode

• Prior to the launch of episode 2, we created a sneak peek video highlighting the guest and topic for the upcoming video

• A video thanking the entire team of Nijam With Smita and the guest Chiranjeevi Garu for his appearance at the show was posted.

• Prior to the launch of 3rd Episode we launched a promo video for audience to guess what the topic is and giving a little sneak peak about what all the episode is about