With the high levels of gender-based violence taking place in the country, the PFI (Population Foundation Of India) decided to launch the ‘Bas Ab Bahut Ho Gaya’ College Film contest. Farhan Akhtar went live on Facebook and announced the contest, while also emphasising the importance of this initiative by the PFI. The live activity was carried out on PFI, Farhan Akhtar and MARD’s pages.

The hashtags we used for this activity are as follows:

#BasAbBahutHoGaya

• This hashtag received 325 tweets and engaged 255 users.
• The potential reach of the hashtag is 17,901,058.
• #BasAbBahutHoGaya has reached 17.90 million.

#EnoughIsEnough

• This hashtag received 2,788 tweets and engaged 2,127 users.
• The potential reach of the hashtag is 13,258,755.
• #EnoughIsEnough has reached 13.25 million.

The observations we made for this activity are as follows:

• Together, these hashtags have generated a potential total reach of 31.15 million.
• The activity received great traction and positive reactions have been expressed.
• This activity has generated total stories of 12.13k altogether.