Topical content always grabs eyeballs and when it comes to something as popular as cricket in India, getting engagement is a sure shot thing. Keeping this fact as our base, we came up with the #Laundry4Boundary campaign, where we connected our services to the current trend. We took leverage of cricket's popularity and increased our reach through the #Laundry4Boundary campaign.
Fans had to predict which team would score the maximum boundaries and which player would hit more boundaries in a match during the ICC World Cup 2019 India matches. The lucky winners were given discount vouchers as a gratification that helped us accomplish one of our key objectives, of driving footfall in German Laundry stores. This campaign garnered a good response that helped in increasing engagement and develop a loyal fan following.