Track the war 

On the occasion of Rakshabandhan, we executed an innovative campaign where we took to social media and portrayed the brother-sister jodi with the help of comic strips that showcased multiple instances of sibling rivalry, from struggling for the last slice of pizza to fighting for the TV remote.

We then asked the fans to share their #SiblingWar stories and the best entries were gratified with German Laundry discount vouchers. The campaign garnered good engagement on Facebook and Instagram.