Dhvani Bhanushali’s song Vaaste created history by getting 500 Million views in just four months. With the strategy to gain maximum attention via organic reach to connect the song to the young audience, we amplified it through digital PR. We ran a meme campaign, shared it with the fan clubs, organized a meet and greet for the followers and got a few fans to do a shout out video for Dhvani. For every milestone crossed, we shared a creative.
World Music Day