The Coolie is back 

In 1995, Coolie No. 1 tickled us, 23 years later, David Dhawan is re-making the classic comedy film with Varun Dhawan and Sara Ali Khan. It is also David Dhawan’s 45th film.

In order to give the audience a recall value of the 1995's cult classic, Coolie No. 1, we launched a motion poster of Varun Dhawan hiding his face behind classy suitcases, with the audio mix of ‘Mein Toh Raste Se Jaa Raha Tha’. Our communication was #GuessWhoIsComing.

The next day, we launched another motion poster of Varun Dhawan standing on a railway luggage trolley as a Coolie with communication "the 45th film of DAVID DHAWAN". Later, we unveiled the look of Sara Ali Khan and Varun Dhawan from the movie and tapped into their fan clubs. The same day being Sara's birthday helped us garner attention from millions. The audio in the motion posters created a sense of nostalgia among the 90's audience.

#CoolieNo1, David Dhawan, Sara Ali Khan, and Varun Dhawan as Coolie organically trended on Twitter for more than 6 hours.