Hyundai Mobis – #AntiCounterfeitWeek

Anti-Counterfeiting Week:

6th June 2019 is observed as Anti-Counterfeit Day, where Mobis created awareness about the cons of using counterfeit automobile parts. We planned a word play campaign for them, where the letters of a word were interchanged; altering the entire meaning of the term in an interesting way. This campaign was highly thought provoking and was well received by the audience, thereby, amplifying the buzz and engagement.

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