When FIFA fever hit India, we decided to make it even bigger! Being already at an advantage as Hyundai had an affiliation with FIFA, we decided to execute the #SaveMyGame Campaign.
The campaign majorly focused on the football lovers and ways to enable them to enjoy the game without any interruptions. The users had to give us a missed call and share the contact number of the person who is interrupting them. #Hyundai #SaveMyGame would then take care of the interrupter.
The idea was that #Hyundai #SaveMyGame would give away more than 100 exciting prizes daily such as Paytm coupons, opportunity to meet the star, a test drive, and a chance to win go on air with a radio jockey. A few lucky winners would get the Hyundai FIFA Home Dugout experience!
This campaign was a big hit among the masses and got us amazing traction!
Football Fan Helpline
We launched this video to further our #SaveMyGame campaign. This video used an archaic setting to portray the helpline in a humorous manner. This video got a wide engagement on Facebook with 67 K likes, 1.3 K shares, and 654 K clicks, along with a reach of 8.2 M and 3.9 M views. On Twitter, this video got 6.3 K likes, 2.6 M impressions and 925 K views. Finally, the video got 3.5 M views on YouTube.
This was the other video we launched to further our #SaveMyGame campaign. This video used a modern ghostly setting to portray the helpline in a humorous manner. This video got a wide engagement on Facebook with 48 K likes, and 100 K clicks, along with a reach of 9.5 M and 4.23 M views. On Twitter, this video got 46 K impressions and 14.7 K views. Finally, the video got 1.3 M views on YouTube.