The month of May ended with a rush of adrenaline for ‘Race 3’ as the trailer crossed 20+ M views in less than 24 hours of its launch. The song ‘Heeriye’ received 100 M views on YouTube. ‘Race 3’ is directed by Remo Dsouza and stars Salman Khan, Jacqueline Fernandez, Anil Kapoor, Daisy Shah, Bobby Deol, Saqib Saleem and Freddy Daruwala. Here is what we have pulled off for the film!
To engage Race 3 fans, we launched a contest named #DubToRace3 on Facebook, Twitter and Instagram. Here, we asked the audience to show their love by sending in their entries of the ‘Race 3’ dialogues by using the Dubsmash App. The contest received 100 entries and the top 10 winners were gratified with Race 3 merchandise.
A grand event was organized to launch the music of Race 3 on 1st June, which was attended by the media, fans and guests. The song ‘Allah Duhai Hai’ of the film crossed 10+ M views in 24 hours and it was trending on No. 2 position on YouTube. The singers, along with Salman Khan and the ‘Race 3’ family, were a part of the event and enjoyed the evening.
Salman Khan & Jacqueline Fernandez shared a candid interview in association with ‘The Hello Magazine’.
Another song of ‘Race 3’, ‘Party Chale’ was launched on 8th June and the fans showed their love for Salman Khan by showing off their dance moves to ‘Party Chale’. The song ‘I Found Love’ was launched on 16th June and received a lot of love as well.
‘Race 3’ received an overwhelming response from the audience as it received a collection of around Rs. 255.52 CR worldwide.
As ‘Race 3’ is an action thriller and we had to create curiosity among the fans, making videos of ‘Race 3’ were posted across platforms. The action making video of ‘Race 3’ was launched on 27th June.