They are our superheroes from the day we’re born. From being a best friend who keeps secrets from mom to being a strict dad when kids are faltering, fathers hold a different spot in everyone’s life. Be it cycling or cracking a tough math problem or stealing ice cream from the fridge at 2 AM, we have a lot of memories with our fathers.

Keeping this in mind, we devised the ‘Dad And Me’ campaign to get our audience nostalgic on Father’s Day. The users were asked to share their memorable firsts with their dads by tagging them and using #DadAndMe.

The campaign resulted in an overall positive impact for Siemens on digital medium. We received a lot of instant views and interaction on the page. The contest received a total of 370 entries and the overall engagement was 8k+ and reach was 88k+.