As we grow up, we spend lesser time with our parents. This Mother’s Day, we wanted to remind users of the time they spent creating endless memories. Hence, we introduced the contest #MemoriesWithMom across all social media platforms. The contest ran for 2 days, i.e., 12th and 13th May 2018.
The users were asked to share their memories with their moms using #MemoriesWithMom. The campaign resulted in an overall positive impact for Siemens on digital medium. We received a lot of instant views and interaction on the page. The contest received a total of 412 entries. The overall engagement was 55 K+ and the reach was 305 K+.